Recyclers, insurers, second-hand buyers, repairers, market authorities: your product will meet them all one day. Publish the record once, and each of them gets a trustworthy answer without needing anything more from you.
A brand’s work is concentrated at the start and its value is realised everywhere after. What you write into the first entry is what a second owner reads in nine years.
Yours are the making, the first sale, and the whole of the life that follows.
Three things you cannot buy with media spend, because they depend on the customer being able to check.
A counterfeit copies the logo, the hologram and the serial. It cannot copy a record that traces to your identity and has existed since the item was made. The absence becomes the tell, checkable in the shop, in seconds.
For example. A luxury handbag resold at auction carries its own provenance, so the buyer is not paying an expert to authenticate it.
Secondhand trade happens whether or not a brand takes part. When the passport travels with the item, every resale is a moment you are present for: the item is genuine, the new owner meets you, and the value is defended.
For example. A limited-run sneaker keeps its edition number and ownership history through four owners, and each one registers with the brand on arrival.
The mill, the maker, the hours, the repairability: the things that justify a premium are invisible at the point of sale. A passport is where they live, available exactly when somebody is deciding whether the price is fair.
For example. A tailored coat shows its wool’s origin, the atelier that cut it, and the repair its owner had done in year three.
Your suppliers send it, your team files it, and none of it reaches the person holding the product. The passport is where those answers become readable without anyone asking you.
Supplier files, Care guides, Mill certificates, Photography become one record, read back as Materials, Makers, Care, Resale value.
The same record, read by four different people at four different moments. No two of them wanted the same thing from it.
Every one of those readings is a moment your brand is in the room, long after the sale.
Three steps, a field set that comes from the standard rather than from a form we invented, and a deadline that is real for one sector and coming for the rest.
What the passport is built on, for the people on your team who will ask. The short answer is that none of it is proprietary to us.
The code on your swing tag, care label or chip follows GS1 Digital Link, so the code logistics already uses is the one that opens the story. No app, no second identifier, nothing to install.
A passport’s fields are set by the DPP Token Standard v1. Because the format is published, your records stay readable by anyone, including whoever you might move to. That is the difference between a story you own and one you rent.
Your brand is named by a BSV DID, published as a method by its own authors. An entry made by you is attributable to you and cannot be forged by somebody who has copied your artwork, which is what makes the counterfeit test work.
Made, sold, repaired, passed on: the vocabulary uses the published native lifecycle claim format. A resale platform or an insurer can read your products’ histories without a bilateral integration with us.
Every party reads the passport for something different. If you are here on behalf of somebody else in the chain, their page is the one to send them.
Record what you made, once, at the line. Every claim stays checkable as the product changes hands.
Read their pageWhere the product changes handsKnow what is on your shelf before it arrives. Check who signed a supplier’s claims, and that nothing was changed, in seconds, then hand the record on at the till.
Read their pageWhere the record is readScan the label and read the recorded life of what you own: what it is made of, who made it, and its history when you pass it on.
Read their pageCreate a passport in a demonstration workspace, then open it the way a customer would, from the label.
